Friday, September 26, 2008

Huh? 31.95% DON'T know what a "Squeeze Page" is?

Recently, James Grandstaff revealed something that I found quite interesting...
If you've been around the IM (internet marketing) scene for awhile, you've most likely heard the term "squeeze page" before, right?
At least that's what I thought.
Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc...
One of the questions was "Do you know what a"Squeeze Page" is?"
68.05% answered yes and 31.95% answered NO.
To be honest...
I was shocked that 31.95% said no.
What about you?
In light of this shocking survey data I decided to write this post today to go over the very basics of what a squeeze page is and why you should be using them in your business (if you are notalready.)
And for those of you who already use them, payattention. You will probably learn something too.
Here goes...
A squeeze page which is also known as a "leadcapture page" or "name squeeze page" is a simpleweb page with one purpose; to get your visitorto give you their name and email address so youcan follow-up with them. That's it.
One of the best ways to get someone to opt-in to your squeeze page is by offering somethingof high perceived value such as a mini ecourse or a highly targeted eBook.
For example, let's say you are promoting a multi-level marketing business opportunity. The products are great and you are a raving fan.
Most people would just start promoting the websitethe company supplies. I say no. This is a perfectopportunity to implement the use of a squeeze page and offer something of value first.
That way, you collect the leads, you follow-up withan introduction of yourself and begin building a long lasting business relationship.
In sales, what we are really selling is "us" first,then the product.
You always want to provide value first. Once your prospects warm up to you, then it's time to ask the right questions to determine if your product or business opportunity can help solve their needs.
If you'd like to see a high quality, high convertingsqueeze page that James has put together, you can visit the link below.
It's important to read the "thank you" page on theother side you can get an idea of how the wholeprocess works.
http://iwantafreecopy.com/r/dvfriant/rich1a.html
Until next time...
Yours in success,
david

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